Create a Logo: Legible, Simple and Unique

A logo can be composed of a sign, an emblem, a symbol, or simply a name. It must be legible, simple, and unique. Indeed, creating a logo is a concrete example of Brand Identity; it is the creative phase of the element that identifies the company. The ideal logo must be able to evoke emotions and capture attention to remain imprinted in the memory.

Main characteristics of an effective logo:

1. The logo must be legible, simple, unique, and immediately recognizable;
2. The color scheme and the typeface used (the Font) must be suitable for the company/professional;
3. It must evoke the image of the company/professional;
4. It must work regardless of its size;
5. It must not be complicated or contain complex images and photographs;
6. It must work both in color and in black and white.

When creating a logo, one must anticipate that it will be used on different media. On a business card, letterhead, pin, shop window, or pen.

By respecting the listed points, which are synthesized into simplicity, legibility, and uniqueness, the logo creation will be more effective and the result will be easily reproducible on any material, shape, and medium. Conversely, a complex logo, rich in frills and colors, will generate many problems.

Does the logo you are currently using not reflect these characteristics? Then start thinking about a restyling of your logo!

Brand Identity

A company must convey its identity clearly and effectively to distinguish itself and position itself in the market. Brand Identity is the combination of the following elements: the name (Naming), the logo, color schemes, the typeface (Font), and the coordinated image.

To be effective, it must be able to convey positive values and trust, communicating a set of emotions upon which the approval and subsequent success of the company will depend.

Brand identity must be recognizable and well-structured with simple and direct language. Only in this way will it be possible to beat the competition.

A business's brand, whether in the trade, professional, or entrepreneurial sector, must have a common thread for all materials used in corporate communication: from the logo to the colors, from the font to all promotional tools (company brochures, leaflets, etc.).

To represent the Brand, a coordinated image is also necessary, that is, the set of graphic/communicative elements that will help maintain a unique, clear, and reliable perception of the company.

My professional experience allows me to design "tailor-made" solutions at reasonable prices, from the creation of a logo to a more complex graphic project for brand identity. I can help you develop everything used for communication that outlines the very essence of the company and that requires feedback in terms of visibility, namely:

• corporate stationery (business cards, envelopes, letterheads, folders, etc.);
• basic or specialized forms;
• print products for communication (company leaflets and brochures, flyers, catalogs, booklets, magazines, company presentations, etc.);
• digital communication products (website, e-commerce, advertising campaigns, banners, infographics, etc.);
• brand service/activity promotion products (packaging).