SEMERARO: 4x2 Double-Sided Billboard
For Semeraro, we created a new 4 x 2 meter double-sided billboard, designed to be easily visible from the road and to provide immediate direction to the business.
An outdoor signage project in which graphics, dimensions, structure, and positioning were studied together to achieve communication that is simple, recognizable, and legible even while in motion.
A double-sided sign designed to be seen from the road
When a sign is installed near a road, the graphics must work in a matter of seconds.
For Semeraro, we therefore maintained essential communication, using only the truly necessary elements:
Semeraro logo,
opening hours,
directional arrow,
colors coordinated with the brand identity.
The red background and white lettering create a strong visual contrast, allowing the main information to be identified quickly even from a distance.
4000 x 2000 mm advertising sign
The sign has an overall size of 4000 x 2000 mm per side, creating a significant advertising surface without cluttering the communication.
The solution is double-sided, so the graphics can be seen from both directions of travel.
This feature is particularly useful for road and commercial signage, as it allows the same structure to be used to communicate to different traffic flows.
From structural design to the final result
A sign of this size is not just a result of printing graphics.
The project requires an evaluation of the whole package: dimensions, load-bearing structure, position, height, legibility, and installation.
For this job, we followed the project through to the final result, designing a structure suited to the sign's format and its outdoor placement.
The result is a clean solution that is well-integrated into the surrounding environment, with the Semeraro message immediately recognizable.
Simple graphics for better legibility
On a roadside advertising sign, including more information does not necessarily mean communicating better.
When the public observes the message from a car or from a distance, it is fundamental to create a clear visual hierarchy.
In this case, the large Semeraro logo immediately identifies the brand, while the hours and the directional arrow complete the information without any superfluous graphic elements.
A design choice that is simple but fundamental for achieving visibility and legibility.
Custom outdoor signage in Brescia
ZIPPOPIU.it creates custom advertising signs, displays, and business signage in Brescia and its province, following the project from graphics to production and installation. On our website, this service is presented as a comprehensive path that includes design, production, and installation.
Each project is developed according to the available space, reading distance, context, and the company's visual identity.
We can create solutions for:
commercial activities, shops, companies, entrances, industrial areas, retail points, and outdoor spaces.
Do you need an advertising sign for your business?
A well-designed outdoor sign can help make a business easier to locate and the brand more recognizable.
ZIPPOPIU.it can manage graphics, production, and installation, creating a tailored solution based on the space and the company's needs.
Discover our sign and signage solutions in Brescia or contact us for a custom project.
