MMT SRL: A Van That Becomes a Moving Illustration

An Industrial Illustration Concept

The idea behind the project was clear: to make the van a visual extension of their work , as if the excavator and the earth represented were a living part of the vehicle.
The photos show a bold graphic choice, made up of black silhouettes, broken lines, rough textures and a strong visual impact.

The result is a true “industrial mural” printed on the vehicle.

Back of the Van: The Excavator as the Protagonist

The back is dominated by a huge, stylised excavator , in technical illustration style, with the MMT SRL logo integrated in a natural position on the operating machine.
The graphics blend elegantly with the doors, following their shapes without interrupting the design.

Below, the words TRANSPORT – EXCAVATIONS – DEMOLITION complete the communication in a clear and professional manner.

Left Side: Great Typographic Impact

The side is occupied by the gigantic MMT in deconstructed, rough lettering, as if engraved in the earth.
This visual style communicates strength, movement and the character of the company.

The photos show how clean the assembly is: perfect edges, no bubbles or deformations, everything aligned with millimetric care.

Details That Make the Difference

Below, a small but fundamental detail:
the ZIPPOPIU.it QR Code , integrated into the design without disturbing the overall aesthetic.
A modern and useful touch, which takes you directly to the site to discover other works.

Each sticker is applied with professional, durable, and protected materials, ensuring quality and long-lasting durability.

A Vehicle That Becomes Branding

The end result is a van that is not just a means of work, but a communication tool , capable of representing MMT wherever it moves.

It is clearly visible from the photos:

• visual coherence between the rear and sides
• sharp, contrasting and clean graphics
• typical professional application of ZIPPOPIU'
• a style that really looks like an industrial design printed on the vehicle

Conclusion

With this project, ZIPPOPIU' demonstrates once again how wrapping can become applied art , transforming a simple white surface into a powerful visual story.

A work that combines technique, precision, and creativity, elevating the image of MMT SRL and making their van instantly recognizable on the road.