SARUM: Ford Transit Custom Company Van Customized by ZIPPOPIU.it

A company van is more than just a work vehicle: every day, it can become a communication tool capable of promoting a brand, telling its story, and making it instantly recognizable.

For SARUM Utensileria, we customized a Ford Transit Custom with a bespoke graphic design, keeping the white bodywork as a base and enhancing it with green, gray, and orange elements.

The result is a professional, dynamic, and highly recognizable van, designed to represent the company's history and identity on the road.

A Ford Transit Custom that tells the SARUM story

The goal of the project was to make the new company vehicle instantly linkable to SARUM, without overly weighing down the bodywork.

We therefore developed a customization that complements the shapes of the Ford Transit Custom, distributing the logo, messages, and decorations in a balanced way along the entire side.

The graphics communicate solidity and experience, while also maintaining a modern and dynamic look, suitable for a company vehicle used daily.

A partial wrap designed for the bodywork

For this project, it was not necessary to cover the entire van.

The original white of the bodywork became an integral part of the design, creating a clean and bright base on which to place the graphic elements.

The partial wrap allows for a visually impactful result while maintaining a tidy and professional aesthetic.

The lines follow the vehicle's volumes and ideally connect the front to the rear, avoiding the effect of simple, separately applied stickers.

Colors and lines coordinated with the brand identity

The composition mainly uses:

• dark green;
• lime green;
• gray in different shades;
• orange to highlight the logo;
• black for outlines, text, and details.

The green and gray bands cross the vehicle with a fluid and dynamic flow. Their shape has been adapted to the doors, wheel arches, and the various interruptions in the bodywork.

The green evokes SARUM’s visual identity, while the gray makes the composition more technical and balanced. The orange of the logo, meanwhile, creates a focal point that is immediately visible even from a distance.

Enhancing the logo and brand history

On the rear part of the side, there is space for the large SARUM Utensileria logo, accompanied by the wording:

“Since 1969”

These elements do not just serve a decorative function: they highlight the company's experience and turn its history into a central element of its communication.

Below the logo, the following phrase was also kept clearly visible:

“Qualità e competenza al tuo servizio” (Quality and expertise at your service)

The message follows the flow of the graphics and completes the side without compromising overall readability.

The SARUM logo was also repeated on the hood, creating continuity between the front and the side of the van.

The “Historical Business” recognition

The “Attività Storiche – Regione Lombardia” (Historical Business – Lombardy Region) recognition was integrated onto the front door.

The badge was positioned within the graphic composition without being isolated from the rest of the project. The green and gray lines converge toward this element, making it visible and enhancing its importance.

The chosen position allows the recognition to be easily identified even when observing the vehicle from the side, while maintaining a clean and consistent result.

Attention to detail and professional application

Decoration for company vans must be designed by considering numerous elements of the bodywork:

• door seams;
• handles;
• fenders;
• wheel arches;
• curves;
• profiles and interruptions in the sheet metal.

In this project, each band was adapted to the surfaces of the Ford Transit Custom, paying attention to the continuity of the lines and the correct positioning of the various elements.

The precision in application allows the graphics to look like part of the vehicle, rather than a subsequent addition.

The final result

SARUM's Ford Transit Custom has become a true company communication tool.

The new design is:

• recognizable even from a distance;
• consistent with the brand's colors and history;
• modern but not excessive;
• readable while moving;
• professional from every angle.

The white bodywork keeps the design bright, while the green and gray lines give movement to the side. The orange logo dominates the composition and makes the SARUM name instantly memorable.

A balanced result, created to share the story of a business present since 1969 on the road.

Customize your van with ZIPPOPIU.it

Do you want to transform your company van into a recognizable and professional communication tool?

At ZIPPOPIU.it, we develop customized projects for vans, cars, pickups, and company fleets, studying each decoration based on the vehicle and the client's identity. The service can include graphic design, rendering, printing, and professional installation.

Contact us to create a bespoke graphic design for your company vehicle.