Voglia di Pane van wrap: ZIPPOPIU vehicle graphics

A project that combines tradition and visual communication

When a bakery decides to showcase its business beyond the confines of its storefront, its communication needs to be clear, immediate, and engaging. This is exactly what happened with Voglia di Pane , a historic bakery that chose ZIPPOPIU to revitalize its van with a custom wrap .

The result is a vehicle that doesn't go unnoticed: not only does it transport products, but it becomes a true ambassador on the road of goodness and artisan tradition.

Details that make the difference

Looking closely at the graphics, you immediately notice the attention to detail.

The Voglia di Pane logo stands out on the front, represented by a smiling cartoon-style baker, a friendly and welcoming image that immediately evokes the idea of freshness and authenticity.
Along the side, a large white and yellow writing reads “IL BOSSOLÀ di TAZIO NUVOLARI” : a tribute to the famous Italian driver, a symbol of speed and passion, which intertwines with the typical Brescian dessert, the bossolà, an icon of local tradition.
Completing the graphic design is an illustrated package showing the dessert in close-up, enclosed in packaging that recalls a historical atmosphere, with references to 1933 and visually striking black and white images.

The color yellow, chosen as a graphic thread, runs across the entire surface of the van with flowing lines, creating movement and guiding the eye along the various narrative elements.

The van as a mobile marketing tool

Thanks to the work of ZIPPOPIU , this van is much more than a simple company vehicle: it becomes a dynamic advertising vehicle , capable of communicating even when stopped at a traffic light or parked in front of a shop.

The wrap was designed to be readable from afar , with large text and clear images, yet rich in details that pique the curiosity of those who approach. This way, the vehicle manages to speak on two levels: it captures immediate attention and tells a story to those who observe it more calmly.

Tradition that runs on four wheels

The connection between Bossolà and the figure of Tazio Nuvolari is no coincidence: on the one hand, the sweetness and history of a typical Brescian product, on the other, the evocative power of a legend of Italian speed. It's a combination that conveys energy, authenticity, and a connection to the territory .

Each trip of the van thus becomes a small advertising campaign on the move, a way to raise awareness of the "Voglia di Pane" brand and strengthen its recognition in the area.

Conclusion: a project by ZIPPOPIU

This project demonstrates how wrapping isn't just an aesthetic coating, but a true visual communication language . ZIPPOPIU has successfully enhanced the tradition of a bakery, combining modern graphics, historical references, and functional design.

The “Voglia di Pane” van thus becomes the symbol of how a local business can powerfully communicate its identity, bringing to the streets not only bread and sweets, but also a story of passion and territory .

With ZIPPOPIU, every medium becomes a visual message.