ESTETICA GESSICA: Professional Logo Creation and Graphic Material

We are thrilled to present the new logo we have created for Estetica Gessica, along with a wide range of graphic materials we have developed to support the brand in every aspect of its visual communication. This project required significant commitment and careful consideration to ensure that all the material fully reflects the identity and values ​​of the brand. Below, we tell you about the creative process behind its creation and the various products developed.

Phase 1: Briefing and Research

The first step in the process was a meeting with the client, Gessica Garzetti, to fully understand the vision and goals of her beauty center. During this meeting, we discussed:

• Brand Goals : To represent a welcoming, professional and relaxing environment.
• Target audience : Mainly women, but also men interested in beauty treatments and wellness.
• Favorite style : An elegant and modern design with a natural touch, which recalls beauty and well-being.

Phase 2: Logo Concept and Design

After gathering all the necessary information, we started working on the first concepts. Our team of designers developed several proposals, keeping the idea of ​​nature and well-being at the center. We chose a combination of green and pink colors, symbolizing vitality and delicacy.

Initial proposals :

1. Silhouette Logo : A female silhouette surrounded by natural elements.
2. Elegant Typography : Modern, legible font with natural details integrated into the letters.
3. Symbolism : The use of leaves and branches to recall nature.

Phase 3: Feedback and Refinement

After presenting the first drafts to Gessica, we received valuable feedback. Together, we decided to combine the elements that best represented her vision. The result was a logo that combines a stylized female silhouette with leaves, maintaining a balance between professionalism and hospitality.

Phase 4: Production of Graphic Materials

To ensure consistent and effective visual communication, we have developed a wide range of graphic materials for Estetica Gessica. Each element has been carefully designed to reflect the brand identity and meet the needs of the beauty center. Below, we list the main products created:

• Business Cards : Elegant and clean design, with all the necessary contact information.
• Advertising brochures : To promote the services offered.
• Signs and glass : For immediate visibility and recognition.
• Membership and discount cards : To build customer loyalty.
• Diagnostic cards and service blocks : Useful for internal organization.
• Flyers and materials for the inauguration : For special events.
• Personalized carpet : Size 120 x 90 cm to welcome customers in style.
• Intercom sign : For clear and professional signage.
• Glass Magnets : Versatile and personalized decorations.
• Advertising Blocks : Useful for distributing promotional information.
• Price list for exhibition and services : For clear and transparent communication of service costs.
• Gift Voucher Cards : Elegant and inviting, ideal for gifts.
• Appointment Cards : For effective appointment management.
• Welcome Gift Cards : To make a good first impression on new customers.
• A3 Sheet for Inauguration : To promote special events and inaugurations.

Final Result

The final result of our work is a logo and a series of graphic materials that perfectly represent Estetica Gessica. Modern, welcoming and natural, these elements will be the face of the brand and will help strengthen its identity in the market. We are proud to have collaborated with Gessica to create a strong and recognizable visual identity.

Conclusion

This project is an example of the creative process that ZIPPOPIU offers to its customers. If you would like more information or would like to discuss a project, please do not hesitate to contact us. We are here to turn your ideas into reality.